As the moderator noted, Jack couldn't make it, but the following speakers were on the panel: Dax Hamman, VP of Display Media at iCrossing (moderator) Ben Plomion, Manager of [. ... She feels that the importance of context doesn't go away entirely; although her own ad-driven behavior is based more on how she has interacted online previously (e.g., following an ad for Jetsetter after booking a vacation), she realizes the importance of ads sitting on pages of the same brand ...
